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Place marketing is a key
tool for a sustainable economical, social and political
development of cities and regions. Place marketing is an
important element for strategic planning and urban
management and it requires highly skilled professionals
ready to manage in a growing global context, plenty of
challenges and opportunities.
The Place marketing and Strategic Planning in the
context of Globalization
programme, organised by Fundación COSO, is aimed at
motivated professionals who wish to belong to
multiskilled teams and to take part into national and
international processes to change cities and regions.
A group of teachers and prestigious experts in Urbanism,
Economy, Communication, Marketing and Political
Management will take charge of explaining the subjects.
This course stands out for its mixed theorical basis and
practical nature, in which analysis of emblematic cases
and visits to outstanding cities for their place
marketing application are included.
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